About LoyalMT
Almost every business we sat down with was running four or five separate things that did not know about each other — and paying a slice of every sale for the privilege. So we built the one system we kept describing to them.
The pattern repeated itself so often it stopped being a coincidence. A booking tool from one company. An ordering system from another. A menu that lived as a PDF someone had to re-export every time a price moved. A card machine that reported somewhere else entirely. And, on the counter, a paper stamp card with a rubber stamp next to it.
None of it joined up. The same customer existed four times over, once in each system, and no one system knew they were the same person. Nobody could answer the only question that actually matters — who came back, and who did not.
Then there was the money. Most of those tools took a percentage: a cut of every booking, every order, every cover. Which means the better a month you had, the bigger the invoice, and the customer you brought in yourself, told your friends about and served personally still got taxed on the way through the door.
Underneath all of it was a mismatch nobody names out loud. Serious hospitality and retail software is generally built for chains with a head office, a rollout plan and somebody whose whole job is the system. Then it is sold, unchanged, to a business of three people who are also doing the ordering, the rota and the washing up. The features are real. The assumptions are wrong.
We did not think that gap needed another tool dropped into it. We thought it needed the tools to stop being separate.
One login. One bill. One customer record. Switch on the parts you need and leave the rest dark until you want them — nothing here is sold as a bundle you have to take whole.
Stamps, points, prepaid balances, class packs, memberships and visit rewards — living in Apple Wallet and Google Wallet, not in a drawer.
A diary per staff member, deposits taken up front against the bill, and reminders that cut the no-shows.
Covers, sittings and a live floor plan, so the person on the phone and the person on the door are looking at the same thing.
A storefront link customers open in the app they already have open, with the order arriving where you already read your messages.
One menu you edit once, read by every visitor in their own language — which matters rather a lot on this island in August.
Guests order from the table with no app to install, and the ticket lands straight on the kitchen screen.
Alongside the six we also build the things that do not fit in a box — custom dashboards, tailor-made websites and the small day-to-day automations that quietly eat someone’s afternoon every week. Tell us what yours is.
Four positions that decide what we build and, more often, what we refuse to.
We do not take a commission on a booking, an order or a cover. You pay a flat fee for the software and keep the whole ticket. Your customer list is yours too — exportable, in full, whenever you ask, including on the day you decide to leave.
Every customer-facing thing we build opens in a browser or lands in a wallet. Asking someone to install an app to book a table or collect a stamp is asking most of them to give up, and the ones who give up are the ones you were trying to keep.
Separate tools mean separate logins, separate bills, separate support queues and a customer who exists five times over with no idea that they are the same person. Everything we build runs off one account and one database on purpose.
We are on the island, on the same time zone, in English or Malti. When something breaks on a Saturday night you are not filing a ticket into a queue in another hemisphere and hoping.
We get asked for the list of industries we serve, and we have never been able to write one honestly. The tools are not built around what a business calls itself. They are built around four things a business might do: take bookings, seat people, sell something over a counter, and want the same faces coming back.
If you do one of those, the relevant part fits. If you do all four, all of it fits. A studio that books people by the hour and a restaurant that turns tables twice a night are using two different halves of the same system, and both of them are using the loyalty side.
So there is no approved list and no minimum size. If you are not sure whether your business is the sort of thing this is for, that is a two-minute conversation rather than a form — and it is a conversation we are happy to have even if the answer turns out to be no.
LoyalMT is based in Malta and serves businesses across Malta and Gozo. That is a fact about us rather than a slogan — but it does have two practical consequences worth stating plainly.
The first is support. You are talking to someone on the same island, in the same time zone, in English or Malti. Saturday night is when hospitality software actually gets tested, and that is a bad time to discover your provider is asleep.
The second is that the product was shaped by the way business actually works here — a season that arrives all at once, a customer base that speaks several languages by lunchtime, and teams small enough that the person taking the booking is often the person cooking.
LoyalMT is a software company based in Malta. It builds six tools that small and medium businesses tend to need at once: digital loyalty cards in Apple Wallet and Google Wallet, appointment booking, restaurant table booking, WhatsApp ordering, multi-language digital menus, and QR ordering with a kitchen display screen. They run on a single login and arrive on a single bill, and a business can switch on one of them or all six.
There is no approved list. The tools are built around four things a business might do — take bookings, seat people, sell food or goods, and want customers to come back — and any business that does one of those can use the parts that apply to it. In practice that runs from cafes and restaurants to salons, barbers, clinics, studios, garages, gyms and retail shops, but the point is the shape of the work, not the label above the door.
No. LoyalMT charges a flat software fee and takes 0% commission on bookings, orders and covers. A business that has a busy month pays the same as a business that has a quiet one, which means the software gets cheaper per transaction exactly when the business is doing well rather than more expensive.
Yes — every plan starts with a 14-day free trial and no card is needed to begin. There is no permanently free tier; after the trial the business picks a plan. Pricing is quoted per business because what a two-person studio needs and what a forty-cover restaurant needs are not the same thing.
Malta. The company serves businesses across Malta and Gozo, and support is given in English or Malti by people in the same time zone as the businesses using it.
Every plan starts with a 14-day free trial. No card needed to begin, and nothing to install.